I’ve been an Audible listener since 3/7/2016. I listen almost everyday to books about business (leadership, career skills, startups), marketing, motivation, psychology, science, and technology.
It’s a worthy read for all knowledge workers. Included is a thoughtful discussion on why we tend toward what’s easy despite the rewards of depth, strategies to fight on-demand distraction, and how we must train to achieve sustained focus and produce real value. And it’s where I learned a favorite phrase, “simulacrum of progress”.
It’s not entirely unlike other discussions of “being in the zone” and, admittedly, parts of it could have come from Sheldon Cooper (saying “shutdown complete!” when leaving the office). And it seems to describe a world in which we concentrate at work and everything else is vacation. Overall, there’s plenty of good stuff too—from why creative minds work like accountants, to Jason Fried and David Heinemeier Hansson, to Harry Potter, and the Ann Arbor Arboretum.
It’s the constant switching from low-stimuli, high-value activities to high-stimuli, low-value activities at the slightest hint of boredom or cognitive challenge that teaches your mind to never tolerate an absence of novelty.
7/31/2019: A second favorite phrase is “The Pygmalion Effect”—as described by Shawn Achor in Motivating a Team with the Pygmalion Effect.
(These links sometimes break as Audible changes their catalog)
- Deep Work: Rules for Focused Success in a Distracted World
- Zero to One: Notes on Startups, or How to Build the Future
- Smarter Faster Better: The Secrets of Being Productive in Life and Business
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
- Contagious: Why Things Catch On
- So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
- Where Good Ideas Come From: The Natural History of Innovation
- Peak: Secrets from the New Science of Expertise
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
- How to Win Friends & Influence People
- Good to Great: Why Some Companies Make the Leap…And Others Don’t
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
- The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing
- Just Do It: The Nike Spirit in the Corporate World
- The Genius Dialogues
- Presence: Bringing Your Boldest Self to Your Biggest Challenges
- Make Your Bed: Little Things That Can Change Your Life…and Maybe the World
- Inventology: How We Dream Up Things That Change the World
- Bold: How to Go Big, Make Bank, and Better the World
- The Culture Code: The Secrets of Highly Successful Groups
- 12 Rules for Life: An Antidote to Chaos
- The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
- This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know
- Never Split the Difference: Negotiating as if Your Life Depended on It
- Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
- Great by Choice
- One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not!
- Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money
- Purple Cow: Transform Your Business by Being Remarkable
- Soonish: Ten Emerging Technologies That’ll Improve and/or Ruin Everything
- Capital Gaines: The Smart Things I’ve Learned by Doing Stupid Stuff
- Stay Hungry & Kick Burnout in the Butt
- Connecting the Dots
- When to Jump: If the Job You Have Isn’t the Life You Want
- Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies
- The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job
- The Innovator’s Solution: Creating and Sustaining Successful Growth
- Nine Lies About Work: A Freethinking Leader’s Guide to the Real World
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
- Inspired: How to Create Tech Products Customers Love, Second Edition
- How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Start-Up J Curve: The Six Steps to Entrepreneurial Success
- Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
- Lost and Founder: A Painfully Honest Field Guide to the Startup World
- The Magic of Thinking Big
- The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
- The Execution Factor: The One Skill that Drives Success
- Super Thinking: The Big Book of Mental Models
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
- Moonwalking with Einstein: The Art and Science of Remembering Everything
- Range: Why Generalists Triumph in a Specialized World
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- A Whole New Mind: Why Right-Brainers Will Rule the Future
- Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
- The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win 5th Anniversary Edition
- The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition. Your Journey to Mastery
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
- Digital Minimalism: Choosing a Focused Life in a Noisy World
- Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
- Made to Stick: Why Some Ideas Survive and Others Die
- Powerful: Building a Culture of Freedom and Responsibility
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- Linchpin: Are You Indispensable?
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
- When: The Scientific Secrets of Perfect Timing
- Critical Business Skills for Success
- The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- Indistractable – How to Control Your Attention and Choose Your Life
- Make Time – How to Focus on What Matters Every Day
- The Productivity Project- Accomplishing More by Managing Your Time, Attention, and Energy
- Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Profit First – Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Late Bloomers – The Power of Patience in a World Obsessed with Early Achievement
- What You Do Is Who You Are – How to Create Your Business Culture
- Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship
- Persuasion: Convincing Others When Facts Don’t Seem to Matter
- The Design of Everyday Things: Revised and Expanded Edition
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
- Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
- Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
- How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Take the Long View
- The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- Hooked: How to Build Habit-Forming Products
- Why Startups Fail: A New Roadmap for Entrepreneurial Success
- Design for How People Think: Using Brain Science to Build Better Products
- The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
- Decoding Greatness: How the Best in the World Reverse Engineer Success
- Spark: The Revolutionary New Science of Exercise and the Brain
- The Five Dysfunctions of a Team: A Leadership Fable
- Hardcore Inventing: Invent, Protect, Promote, and Profit From Your Ideas
- The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- The Compound Effect: Multiply Your Success One Simple Step at a Time
- Take the Long View
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Four Thousand Weeks: Time Management for Mortals